{"id":43,"date":"2009-10-06T14:46:22","date_gmt":"2009-10-06T13:46:22","guid":{"rendered":"http:\/\/blogs.oucs.ox.ac.uk\/adamweblearn\/?p=43"},"modified":"2014-07-03T12:26:04","modified_gmt":"2014-07-03T11:26:04","slug":"writing-for-the-web-tips","status":"publish","type":"post","link":"https:\/\/blogs-new.it.ox.ac.uk\/adamweblearn\/2009\/10\/writing-for-the-web-tips\/","title":{"rendered":"Writing for the web &#8211; tips"},"content":{"rendered":"<p>I attended Stephen Sangar&#8217;s excellent session at the recent UAS conference and made some notes. I thought it may be useful to post them here:<\/p>\n<ul>\n<li>use a meaningful title in the page head<\/li>\n<li>Begin with an introduction AND summary. Moreover, put the conclusion at the start of the document<\/li>\n<li>use correctly nested h1 .. h6 headings; users of screen readers will jump from heading to heading to find what they are looking for.<\/li>\n<li>use short paragraphs &#8211; they&#8217;re easier to read<\/li>\n<li>if the document is split over multiple pages always put (say) page 3 of 5<\/li>\n<li>use meaningful text for hyperlinks, never use &#8220;next&#8221;, &#8220;previous&#8221; or &#8220;click here&#8221;<\/li>\n<li>use the title= attribute for hyperlinks<\/li>\n<li>put links at the end of a paragraph (or even at the end of a document) otherwise people read a few words then click on a link and never return to your page.<\/li>\n<li>identify keywords before you start hen use these words a few times, this will help with search engine ranking. Use these words in the title and h1 .. h6 headings<\/li>\n<li>try to link to your page from many places. Concentrate especially on the most important pages in your site. This will also boost search engine rankings.<\/li>\n<\/ul>\n<h3>Links<\/h3>\n<p>See how I&#8217;ve followed the above advice and placed the links at the end!!<\/p>\n<ol>\n<li><a href=\"http:\/\/www.ox.ac.uk\/uas_conference\/\">UAS conference<\/a><\/li>\n<li><a href=\"http:\/\/www.ox.ac.uk\/document.rm?id=1146\">Writing for the web slides<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>I attended Stephen Sangar&#8217;s excellent session at the recent UAS conference and made some notes. I thought it may be useful to post them here: use a meaningful title in the page head Begin with an introduction AND summary. Moreover, &hellip; <a href=\"https:\/\/blogs-new.it.ox.ac.uk\/adamweblearn\/2009\/10\/writing-for-the-web-tips\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117,295,105],"tags":[40503,206],"class_list":["post-43","post","type-post","status-publish","format-standard","hentry","category-accessibility","category-web","category-weblearn","tag-accessibility","tag-content"],"_links":{"self":[{"href":"https:\/\/blogs-new.it.ox.ac.uk\/adamweblearn\/wp-json\/wp\/v2\/posts\/43","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs-new.it.ox.ac.uk\/adamweblearn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs-new.it.ox.ac.uk\/adamweblearn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs-new.it.ox.ac.uk\/adamweblearn\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs-new.it.ox.ac.uk\/adamweblearn\/wp-json\/wp\/v2\/comments?post=43"}],"version-history":[{"count":12,"href":"https:\/\/blogs-new.it.ox.ac.uk\/adamweblearn\/wp-json\/wp\/v2\/posts\/43\/revisions"}],"predecessor-version":[{"id":3502,"href":"https:\/\/blogs-new.it.ox.ac.uk\/adamweblearn\/wp-json\/wp\/v2\/posts\/43\/revisions\/3502"}],"wp:attachment":[{"href":"https:\/\/blogs-new.it.ox.ac.uk\/adamweblearn\/wp-json\/wp\/v2\/media?parent=43"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs-new.it.ox.ac.uk\/adamweblearn\/wp-json\/wp\/v2\/categories?post=43"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs-new.it.ox.ac.uk\/adamweblearn\/wp-json\/wp\/v2\/tags?post=43"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}